This week saw Apple abandon its participation in the EPEAT green electronics registry, only to find that customers do value environmental performance. Apple CEO Bob Mansfield said on their website “We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system” July, 2012.
In an open letter, EPEAT CEO stated that they are happy to announce that all Apple’s previously listed products are back on the EPEAT registry … and that the program must reward new directions for both design and sustainability, simultaneously supporting the environment and the market.
Apple’s withdrawal has received much media attention, Washington Post, Forbes, Wired, PC World, emphasizing the importance of public opinion in influencing companies to demonstrate its corporate responsibility for environmental performance and sustainability.
In the long run, the best result will be one where public opinion and programs such as EPEAT are successful in their efforts to influence electronics manufacturers to truly design and manufacture commercially successful products that meet the our need for innovation and high quality while at the same time delivering sustainable outcomes for the environment and our communities.